Tiffany Cherry

In a land where “How to Write a Press Release” articles are plenty, it can be confusing trying to determine which lead is the best to follow. As more and more businesses rely on press release distribution online to bring them widespread exposure, more are actively searching for tools to help them get the development of their content just right. Press releases have long been viewed as effec...

Press releases are meant to stir chatter. Chatter sparked from a press release about a business among prospective customers or clients is a good thing right? Normally, yes. However, there are exceptions to the rule. Particularly when a press announcement is not well written, or doesn’t accurately convey the type of message businesses intend to send out. Case in point: I once knew a company ...

For those who choose to send out multiple press releases regularly, it can be difficult to leave the past behind and resist the urge to reuse information from older releases. Some even fall into the trap of opting to make a few changes here and there to what ends up amounting to the same old release, with the same old message spelled out a different way. What’s more, this is done with the f...

Some time ago, a writer penned a book that turned the business world upside down. Well, maybe that can be said for many, but this one inspired an entrepreneurial drive in numerous people, and gave direction to those who wanted to understand how they could be steps closer to achieving their goals. Stephen R. Covey’s The Seven Habits of Highly Effective People introduced a concept that made m...

Many hold the misconception that when they write a press release, their main objective should be to get the attention of journalists who will be inspired to write about the message it contains. Although traditionally this has been the case, modern times calls for more modernized measures (and expectations). The truth is that when writing press releases today, they should be newsworthy enoug...

Believe it or not, there are things that are more difficult than writing a press release in this day and age. What, you may ask? Selling it. How do you sell it (and not in the literal sense)? Make sure it is an effective one. What’s “effective” may be in the eye of the beholder, but because press releases serve a general purpose of garnering attention from the press, it is safe to say that ...

“Those who can, do; those who can’t, teach.” To some this old idiom is profound. To others, it is outright rude. But no matter how you look at it, there is value in the concept of learning from one’s past outcomes. When it comes to press release writing the lesson is just as relevant. No matter how excellent one’s writing is, experienced writers know that reevaluation always yields a new vi...

Why create a blog if you’re not going to promote it? This may seem like a good time to ask “why ask why,” but the question stems from the simple fact that many owners of business blogs as well as personal blogs don’t employ strategies to bring attention to them. Those who do, often don’t know what the most effective means of promotion are in these cases. So I ask again, why create a blog if...

The goal of writing and submitting any press release is to announce something new or forthcoming convincingly enough so that others will jump on the bandwagon and disseminate the news further. However, many who put forth the effort to perfect a well-written press release fail to see it perform. The crafting of an effective press release is just one half of the puzzle for getting the best re...

For some, writing in general comes easier than for others. When it comes to press release writing; however, even those who may find writing a not so intimidating feat, can have trouble avoiding certain “natural disasters” that get in the way of making one’s release work in the way it is supposed to. These are the human elements of how one thinks that get in the way of a writer’s ability to ...